Hola Peeps!
So this week I'd like to explore how Apple introduces products to an unsuspecting marketplace. Have you ever noticed that we don't even KNOW we need the stuff until it starts hitting the market and then we get all jealous and . . . covetous? Is that even a word?
Look at these links. Pay particular attention to the stories about how they sold Cingular (AT&T) on letting them develop the iphone. It's interesting, really. Do not stop on page 1 of the stories, particularly the Wired story.
Log in and answer ONE of these questions. You MUST get the answer correct to receive credit. Please be aware if you copy somebodies answer and it's wrong, neither of you will be receiving credit.
1. What is Apple’s trump card?
2. Name one of the support headaches that occurred when the iphone hit the market.
3 Name one of the other companies Mr. Jobs reached out to while still in negotiations with AT&T (which was named Cingular at the time, meaning that Cingular is NOT the answer to this question).
4. Approximately how many people had seen the iPhone by the times Jobs announced it at Macworld in 2007?
5. What company did Jobs approach in order to build a phone that could bypass the carriers?
6. According to BusinessWorld, why are Apple design details impossible to get?
7. How many hours of negotiation did it take to finalize the deal between Apple and AT&T?
http://www.wired.com/gadgets/wireless/magazine/16-02/ff_iphone?currentPage=1
http://www.businessweek.com/magazine/content/05_12/b3925608.htm
http://www.washingtonpost.com/wp-dyn/content/article/2010/02/01/AR2010020101334.html
http://online.wsj.com/public/article/SB117168001288511981-euxzmjNFZTZhA_2z8OBtD6GK900_20070224.html?mod=blogs
http://lowendmac.com/musings/mm07/0720.html
Talk to me . . .
77 comments:
Question 4. How many people had seen the iPhone by the time Jobs announced it at Macworld? About 30 of the most senior people had seen it while on the project.
4. Approximately how many people had seen the iPhone by the times Jobs announced it at Macworld in 2007?
There were only about 210-220 people who had actually seen it.
While Apple was talking with AT&T they also reached out to Verizon Wireless.
Question 1: The apple trump card is Apple's own software from the Mac's opperating system to applications such as iPhoto and iTunes.
Question 2: Even during the summer, there were enough iphones out in public to mess with many Universities wifi networks.
What is Apple’s trump card?
The outsourced design manufacturers don't have the world-class industrial design, the style, or the ability to make easy-to-use software or the ability to integrate it all. Either way, the other manufactures can't get their hands on Apples designs at all.
The precise details are hard to get,because Apple treats its product-development processes like state secrets.They put black draps around the production lines at the factories of the contract manufacturers it hires to assemble its products.Some of their projects were only worked on during the midnight shift,because of fewer "prying Eyes".
6. According to BusinessWorld, why are Apple design details impossible to get?
"Becuae Apple treats its product-development processes like state secrets"
Name one of the other companies Mr. Jobs reached out to while still in negotiations with AT&T.
-Verizon Wireless
While Apple was talking w/ AT&T, they also reached out to Cingular Inc.
For question 6....its because apple would protect it product development like if they were state secrets.
#2. The data and applications kept being unstable and corrupt.
http://www.wired.com/gadgets/wireless/magazine/16-02/ff_iphone?currentPage=1
While Apple was talking w/ AT&T, they also reached out to Cingular Inc.
Qustion 1: It's apples own software applications like iTunes. no one else can have that design
Mr. Jobs approached Motorola as well as AT&T about the Iphone deal.
While Mr. Jobs was in negotiations with At&t . He also reached out to Cingular and Verizon Wireless.
Name one of the support headaches that occurred when the iphone hit the market. there were many problesm w/ the iphone when it came out "The phone dropped calls constantly, the battery stopped charging before it was full, data and applications routinely became corrupted and unusable" that all, nothing serious. but then it came back to life and it worked better than any other smart phone.
6. Why are apple designs impossible to get?
Businessweek stated that apple desigs are hard to get because apple treats its secrets like state secrets. They line the production line with black drapes and keep everything covered by sheets. They also only assemble on the midnight shift to make sure less praying eyes can see it.
"What's the secret? The precise details are almost impossible to get, because Apple treats its product-development processes like state secrets -- going so far as to string black drapes around the production lines at the factories of the contract manufacturers it hires to assemble its products. In one case, says a source who once worked on an Apple project, the outfit even insisted that its wares be built only on the midnight shift, when fewer prying eyes might be around."
Name one of the other companies Mr. Jobs reached out to while still in negotiations with AT&T.
Verizon wireless.
Question 1--
The trump card is Apple making most of its own software from the Mac operating system to applications such as iPhoto and iTunes.
In response to question number 6, Apple's design details are almost impossible to get, because (very much like Willy Wonka) they keep their product-development processes a secret. Businessweek says they go so far as to "string black drapes around the production lines at the factories of the contract manufacturers it hires to assemble its products." I guess it's worth it...but that's kinda creepy. Before we know it, Steve Jobs will be super pale and portrayed by Johnny Depp. (Not that that's a bad thing...)
2. Name one of the support headaches that occurred when the iphone hit the market.
The Iphone routinely droped calls and would randomly stop charging
7. How many hours of negotiation did it take to finalize the deal between Apple and AT&T?
It took 30 hours of negotiation over two days to finalize the deal between Apple and AT&T(Cingular).
In response to number 2
"The iPhone is a first generation product, and if Apple had sold five times as many, there would be five times as many support headaches."
In an effort to bypass the carriers, Mr. Jobs approached Motorola as well as AT&T about the iphone
In response to number 2:
"Even though it's summer and most students are not on campus, there are enough iPhones on the Duke University campus to wreak havoc with its WiFi network."
"Activation is another issue. From what I've read, some people had a hard time activating their iPhones because the servers (whether at Apple or AT&T) were temporarily overwhelmed."
Name one of the other companies Mr. Jobs reached out to while still in negotiations with AT&T.
*Cingular*
7. How many hours of negotiation did it take to finalize the deal between Apple and AT&T?
In July 2006, the two companies finalized a deal after 30 hours of negotiations over two days
question 2. name one of the support headaches that occured when the phone hit the market.
the particular support headache that supported the phone when it hit market was at&t
6. According to BusinessWorld, why are Apple design details impossible to get?
Because apple treats everything top secret making sure nobody outside of apple see's how they make the design
question 3 Cingular was actually had negotiated with Apple before they became negotiated with AT&T.
How many hours of negotiation did it take to finalize the deal between Apple and AT&T?
It took 30 hours over 2days,to negotiate.
Question 2 when the iphone hits the market. one of the thing that occure is most of the stores are unorganize and poorly planed. the carriers of the phone normaly messes up something this causes problems
in response to question number 3, cingular had already made negotiations before at&t.
Question #2
According to the article on wired.com, when the iPhone was first introduced its imperfections included the fact that it ran on AT&T's "poky" network, it could not record video or perform email searches, and it could not run Java or Flash programs. These imperfections were overlooked, of course by the fact that the phone was so "overwhelming."
1. Apple's trump card is software from Mac's operating system much like itunes and other applications.
2. Name one of the support headaches that occurred when the iphone hit the market.
The servers were temporarily overwhelmed by the massive numbers of activations.
"Activation is another issue. From what I've read, some people had a hard time activating their iPhones because the servers (whether at Apple or AT&T) were temporarily overwhelmed. Had Apple sold twice as many iPhones, that would have turned into a disaster."
http://lowendmac.com/musings/mm07/0720.html
Approximately how many people had seen the iPhone by the times Jobs announced it at Macworld in 2007?
About 30 or so people
#1
softwere inside the apple operating system
mabye......
Question 3: Jobs tried to reach out to Verison Wireless but they didn't want to agree to his terms
4. Approximately how many people had seen the iPhone by the times Jobs announced it at Macworld in 2007?
"[W]hen Jobs announced the iPhone at Macworld, only 30" people -the builders- had seen the real iPhone with real software
question 2...it would randomly drop calls, and problems downloading updates.
Name one of the other companies Mr. Jobs reached out to while still in negotiations with AT&T.
Verizon Wireless!!, am I right? Si or No?
3.Name one of the other companies Mr. Jobs reached out to while still in negotiations with AT&T (which was named Cingular at the time, meaning that Cingular is NOT the answer to this question).
The other company that Mr. Jobs reached out to was Verizon Wireless!
While Mr. Jobs was still in negotiations with AT&T, he reached out to Verizon Wireless
http://www.wired.com/gadgets/wireless/magazine/16-02/ff_iphone?currentPage=1
7. How many hours of negotiation did it take to finalize the deal between Apple and AT&T?
In July 2006, they finalized a deal after 30 hours of negotiations over two days.
To bypass the carriers he approched Motorola
3 Name one of the other companies Mr. Jobs reached out to while still in negotiations with AT&T.
~~~
Verizon was one, yeah?
Question 6.
because Apple treats its product-development processes like state secrets -- going so far as to string black drapes around the production lines at the factories of the contract manufacturers it hires to assemble its products. In one case, says a source who once worked on an Apple project, the outfit even insisted that its wares be built only on the midnight shift, when fewer prying eyes might be around.
Apple was being two faced and was talking to Verizon at the same time that they were talking to AT&T.
question 3:Verizon Wireless
3 Name one of the other companies Mr. Jobs reached out to while still in negotiations with AT&T
Verizon Wireless
Questoin 3: Apple was also talking to Verison Wireless.
Question # 3
Name another company that Mr. Jobs reached out to.
-Verizon-
3.verizon wireless
question 5. what company did Jobs approach in oder to build a phone that could bypass the carriers?
AT&T (CINGULAR at the time).
# 3. name one the other companies Mr. Jobs reached out to while still negotiations with AT&T?
VERIZON WIRELESS
After hours apon hours of research, I finally found an answer. The answer to number 7, is that "The negotiations would take more than a year."
Question #3 ; After A Year of Negotiation,AT&T agreed too be the carrier of the iPhone.
at&t and cingular are the same thing arent they?
unless im just a little slow..
im pretty sure they are..
question 7.For three hours, Mr. Jobs played with the device, with its touch-screen that allows users to view contacts, dial numbers and flip through photos with the swipe of a finger.
IN case my first one is wrond, some problems with the i-phone (question 2) was that it dropped calls, battery wouldnt fully charge, and applications sometimes became corrupt.
number 5:
In an effort to bypass the carriers, he approached Motorola.
# 3 Mr. Jobs flirted with Verizon Wirelesssss
Question four. About 30 people had seen it by the time it was revealed at Macworld in 2007
#5!!! he wanted to bypass the carriers by going with motorola and making the rokr which was no good
number 4..... about 30 people had seen it while working on it
#4
Only about 30 people had seen it before it's announcement at MacWorld.
Mr. Jobs flirted with other titans of the wireless industry but not everyone wanted to play ball. Talks with Verizon Wireless fell through.
4. Approximately how many people had seen the iPhone by the times Jobs announced it at Macworld in 2007?
-By January 2007, when Jobs announced the iPhone at Macworld, only 30 or so of the most senior people on the project had seen it.
#5. motorola
Name one of the other companies Mr. Jobs reached out to while still in negotiations with AT&T.
Jobs first went to VZW with the iPhone, intending to get them to sell it exclusively, and not AT&T.
VZW basically laughed in his face and said gtho nub.
The reason for this was because Apple wanted full control, customers would have to go through Apple, and not VZW when they needed to replace their phone, basically being without a device for a crazy long time.
AT&T was there next go around, AT&T agreed and sold about 4-5 million iPhones I believe, VZW proceeded to kick themselves, but now they are recovering with knock offs.
The problem with the iPhone is that AT&T has very little say with it, since Apple is in control, you can't even get Wireless Insurance for them, Apple is kinda greedy but I have to say, their products rawk.(Excluding the Mac, ick..)
Q4 About 200 had seen it.
Q3 wireless division of the telecom giant
7. How many hours of negotiation did it take to finalize the deal between Apple and AT&T?
It took 30 hours in 2 days to negotiate the deal between Apple and AT&T
in an effort to bypass carriers he went to motorola to try and design a phone
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